Job-Oriented Training
Industry-Endorsed curriculum to you job ready professional.
Live Projects
Exposure to work on real time projects.
Affordable Fees
Courses are available at reasonable cost.
Expert Mentors
Learn from certified & experienced trainers .
Hands on Training
100% Practical based training model.
100% Placement Assistance
Opportunity to get placed in top MNCs.
Introduction & Platform Strategies
- Introduction to YouTube
- What is YouTube
- History of YouTube
- Important recent changes
- The future of YouTube
- Current state of YouTube
- Joining The YouTube Community
- Getting Started with YouTube
- Account creation
- Specific account settings to configure
- How to find and watch the right type of videos
- Liking and commenting
- Branding assets
- The Channel-ization of YouTube
- How users use YouTube
- Psychology behind user searches
- Why YouTube is the second largest search engine
- How to make the most of YouTube
- YouTube searching
- Browsing video topics
Activity:
- Create or improve your account settings and configuration
- What videos exist that relate to your industry or product?
II. The YouTube Platform
- Introduction to channels
- Audience development intro
- Copyright and Content ID
- Understanding YouTube’s Content ID
- How copyright can affect your monetization
- Licensing
- Policy management
- Introduction to Playlists
- How to create playlists
- Using playlists
- How to optimize playlist for users
Activity:
- Create your own playlist
iii. Video Creation & Optimization Techniques
- Video Creation
- Customizing your YouTube video experience
- Shooting tips for small screen content
- Content marketing strategies around continual content creation
- Post production tips and tricks
- Creating a brand identity on YouTube
- Youtube Analytics
- Youtube Adsense Account
- Video Content for YouTube
- Introduction to the content creation process
- Choosing the right software
- YouTube’s video technology
- Understanding YouTube’s video compression
- Content marketing strategies
- How to build a sustainable community
- Embedding YouTube videos
- Upload strategies
Activity:
- Create a story board for a video you can create
IV. Video & SEO Optimization
SEO video optimization
- Metadata
- Thumbnails
- Annotations
- Channel Optimization
- Channel feed
- All audiences
Understanding ranking criteria
- Video Flow
- Google Pages for YouTube Channel
- Verify YouTube Channel
- Webmaster Tool – Adding Asset
- Associated Website Linking
- YouTube Channel URL
- YouTube Channel ART
- YouTube Channel Links
- YouTube Channel Keywords
- Branding Watermark
- Featured Contents on Channel
- YouTube Channel Main Trailer
- YouTube Uploading Videos
- YouTube Upload Defaults
- YouTube Creator Library
- YouTube Practical Examples
Activity:
- Optimize an existing video
- What are the steps you’ll need to take to optimize your YouTube channel?
V. Audience Development & Marketing Strategies
- Community Management
- How to build your audience
- Asking your audience
- Episode interactions
- Cross promotion and collaboration
- Best practices
- In Video promotion
- Channel promotion
- Using Social Media as an effective outreach tool
- How Google+ and YouTube work together
- Posting strategies
- Other social networks
- Using the Blogger network to increase visibility
Activity:
- Find five blogs and social media accounts that you will connect with for your YouTube community.
- Making Money with YouTube
- Monetization
- How ads work on YouTube
- Google Adsense for youtube
- Understanding the demand for ads on YouTube
- How advertisers use metrics to determine buying decisions
- How to use performance metrics and where to find them
- How sponsorships and bundles work
- The YouTube ecosystem
VI. Measuring Your Efforts
- Using YouTube insights
- Creating specific user goals
- View reports in insights
- Types of reports
- Engagement reports in insights
- Types of reports
