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Google Ads – Pay Per Click (PPC) Campaign
- Introduction to Paid Advertising
- Google Ads Account setup
- Interface Tour and Billing Settings
- Account Structure
- PPC Campaign Settings
- Ad Group setup
- Keyword Match Types
- Keyword Research Tools
- Ad Formats & Guidelines
- Ad Extensions
- Understanding Ad Auction
- What is Quality Score
- Factors to improve Quality Score
- Actual CPC Calculation
- Types of CPC’s
- Bidding strategies
- What is Conversion?
- Implementing conversion tracking
- Calculating ROI
- What is DSA ?
- Create a DSA Campaign?
- Segments and Filters
- Search Terms and Ad Auctions
- Customization Tools
- Generating Reports
Google Ads Express
- What is Ads Express (Smart Campaign)
- Benefits of Smart Campaign
- Creating Campaign for Local Results
- Bidding & Budgets Setup
- Ad Creation
- Reports
Display Advertising & Remarketing
Display Ads
- What is Display Advertising
- How Display Ads Works
- Creating a Display Campaign
- Bidding Strategies
- Targeting Option in Display Network
- Exclusion options
- Ad Formats and Sizes
- Conversion Tracking
- Display campaign reporting
Remarketing Campaign
- What is Remarketing?
- Benefits of Remarketing Strategy
- Types of Remarketing Audience
- Building Remarketing List
- Building Custom Audience List
- Creating Remarketing Campaign
- Remarketing Ads Design
- Dynamic Ads
- Remarketing Lists for Search Ads (RLSA)
YouTube Ads (Video Marketing)
- Importance of Video Marketing
- Types of YouTube Ads
- Location Targeting
- Bidding Strategies
- Automatic Targeting
- AdGroups Setup
- Targeting Options in Video Ads
- Types of Ad Formats
- Ads Cost Options
- Measuring the Results of Campaign
- Conversion Tracking
YouTube Advanced Features
- Google Account Access
- Access Levels
- My Client Centre (MCC)
- Google Ads Editor
- Export / Import Details
- Shared Library Features
